From design site to experience platform

Creating a home for the guidance, stories, and examples that help teams build digital products.

From design site to experience platform

Creating a home for the guidance, stories, and examples that help teams build digital products.

From design site to experience platform

Creating a home for the guidance, stories, and examples that help teams build digital products.

From design site to experience platform

Creating a home for the guidance, stories, and examples that help teams build digital products.

The challenge

Before design.scania.com, Scania did not have a central place for digital design and experience guidance. Knowledge, examples, and standards existed, but they were spread across teams, documents, tools, and conversations. This made it harder for product teams to understand what good digital experience looked like, or where to find the support they needed.

As the site grew, the challenge changed. It was no longer just about publishing content. It was about shaping design.scania.com into a platform with a clear purpose, useful content, stronger editorial direction, and a role within Scania’s wider brand and experience ecosystem. The work became about making guidance, stories, and examples easier to find, easier to understand, and easier to act on.

The challenge

Before design.scania.com, Scania did not have a central place for digital design and experience guidance. Knowledge, examples, and standards existed, but they were spread across teams, documents, tools, and conversations. This made it harder for product teams to understand what good digital experience looked like, or where to find the support they needed.

As the site grew, the challenge changed. It was no longer just about publishing content. It was about shaping design.scania.com into a platform with a clear purpose, useful content, stronger editorial direction, and a role within Scania’s wider brand and experience ecosystem. The work became about making guidance, stories, and examples easier to find, easier to understand, and easier to act on.

The challenge

Before design.scania.com, Scania did not have a central place for digital design and experience guidance. Knowledge, examples, and standards existed, but they were spread across teams, documents, tools, and conversations. This made it harder for product teams to understand what good digital experience looked like, or where to find the support they needed.

As the site grew, the challenge changed. It was no longer just about publishing content. It was about shaping design.scania.com into a platform with a clear purpose, useful content, stronger editorial direction, and a role within Scania’s wider brand and experience ecosystem. The work became about making guidance, stories, and examples easier to find, easier to understand, and easier to act on.

The challenge

Before design.scania.com, Scania did not have a central place for digital design and experience guidance. Knowledge, examples, and standards existed, but they were spread across teams, documents, tools, and conversations. This made it harder for product teams to understand what good digital experience looked like, or where to find the support they needed.

As the site grew, the challenge changed. It was no longer just about publishing content. It was about shaping design.scania.com into a platform with a clear purpose, useful content, stronger editorial direction, and a role within Scania’s wider brand and experience ecosystem. The work became about making guidance, stories, and examples easier to find, easier to understand, and easier to act on.

What I did

—

Helped create and evolve the platform

I was part of creating design.scania.com from the start, then helped shape its purpose, priorities, content direction, publishing flow, and future needs as it grew into a central place for digital experience guidance.

—

Led the editorial work

I wrote, edited, curated, and published content, while helping authors and specialists find the right angle, structure their ideas, and turn their input into clearer articles, guidance, and case stories.

—

Improved structure and findability

I looked at how content was organized, how pages connected, and how the site fit with related platforms for brand, experience, design system guidance, and foundational documents.

—

Built a more intentional communication approach

I helped create the communication framework and strategy, connecting content to audience needs, channels, goals, and follow-up.dy

—

Used goals and analytics to guide improvementing

I helped define what successful communication should look like, then used metrics, feedback, and performance signals to understand what people were reading, where content gained traction, and where the site or communication needed to improve.

Impact

This work helped design.scania.com become a more visible and useful entry point for Scania’s digital experience work. It gives teams a place to find guidance, read real examples, and understand what good digital experience looks like at Scania.

The editorial, structural, and platform work gave the site a clearer role and a stronger foundation. It helped move design.scania.com from a place for design guidance into a platform that can support Scania’s broader digital experience offering.

Impact

This work helped design.scania.com become a more visible and useful entry point for Scania’s digital experience work. It gives teams a place to find guidance, read real examples, and understand what good digital experience looks like at Scania.

The editorial, structural, and platform work gave the site a clearer role and a stronger foundation. It helped move design.scania.com from a place for design guidance into a platform that can support Scania’s broader digital experience offering.

Impact

This work helped design.scania.com become a more visible and useful entry point for Scania’s digital experience work. It gives teams a place to find guidance, read real examples, and understand what good digital experience looks like at Scania.

The editorial, structural, and platform work gave the site a clearer role and a stronger foundation. It helped move design.scania.com from a place for design guidance into a platform that can support Scania’s broader digital experience offering.

Impact

This work helped design.scania.com become a more visible and useful entry point for Scania’s digital experience work. It gives teams a place to find guidance, read real examples, and understand what good digital experience looks like at Scania.

The editorial, structural, and platform work gave the site a clearer role and a stronger foundation. It helped move design.scania.com from a place for design guidance into a platform that can support Scania’s broader digital experience offering.

Next case study

Find me on Linkedin

Get in touch